A native mobile app for patients to track and complete surveys on time

We partnered with Celgene (now Bristol Meyers Squibb) to improve patient adherence to the Risk Evaluation Mitigation (REMS) process. This process ensures the safety of patients taking Celgene medications. Patient surveys, one step in the REMS process, assess whether patients are following FDA guidelines and must be completed regularly for patients to receive their medication.

After a user research phase, we learned that the complexity of REMS processes resulted in challenges in effectively supporting patients. Patient surveys were confusing, leading to high survey mismatch and consequently delayed medication delivery.

Patients needed a new experience that was easy to understand, learn, and use and seamlessly integrated into their day-to-day activities and supported their health issues. 

Easing patient burden

Helping patients complete tasks on time

Survey tiles stack in a vertical dashboard feed that is clear to the patient what they need to complete and when they need to complete it by. The dashboard uses conversational messaging to communicate available actions and the timing on the next survey due.

Leveraging automation

We learned that patients were personally calculating and tracking schedules for multiple medications, often on paper calendars. With the Companion app, patients may enable notifications and sync important milestones to their device and be prompted when they need to complete a survey.

Providing support and accessibility

Voice-mode functionality aids patients with potential health issues who would rather answer survey questions with their voice. Using mobile devices’ speak-to-text APIs, surveys are read to the patient, and they can then respond with their voice. 

Finding key moments for motion and personality

We injected subtle micro-interactions and motion into the app, providing subtle feedback, highlighting key features and making users feel like they are interacting with something with a personality.